TURF
Your territory
is waiting.
A complete lawn care business — truck, tools, training, and a protected zip code — ready to launch before the next mowing season.
The Opportunity
The lawn care industry
never stops growing.
$176 billion in annual revenue. 500,000 new households hiring a lawn service every year. Demand that expands with every new suburb built. Turf franchisees operate in the most recession-resistant service category in the American economy — because grass grows whether the market is up or down.
What we sell is not mowing. We sell the smell of fresh-cut grass and the geometry of a perfect edging line — and we've built a business model around making sure first-time owners can deliver that, every time, from day one.
Live Franchise Data · Feb 2026
Average Year-1 Gross Revenue
Active Owners
Territory Map
The map opens.
Your zip is in there.
What's In The Box
Every tool.
Cost-covered. Day one.
Click any item to see specs, training hours included, and cost-coverage status. Nothing is hidden. Nothing is extra.
Primary Equipment
Zero-Turn Mower
Commercial-grade zero-turn that produces the signature stripe pattern Turf is known for. Covered 100% in your starter package.
Precision Tools
Steel-Blade Edger
The edging line is what clients photograph and share. This tool is the reason Turf lawns look machine-printed.
Cleanup
Backpack Blower
The last 5 minutes of every job are what the client sees when they pull into the driveway. Leave nothing behind.
Mobile Billboard
Branded Truck Wrap
Your truck earns you 3–5 inbound inquiries per week just by parking in front of a job. It is your best sales rep.
Brand Identity
Uniform Kit (5-piece)
Professionalism is perceived in the first 3 seconds. Clients who see a uniformed operator pay premium rates and refer their neighbors.
Operations Software
Route Management App
Schedule 40 lawns a week in 10 minutes. Invoice, collect payment, and track crew hours from your phone. Included for life.
Total Equipment Package Value
$13,040 — fully covered
Every item above is included in your franchise fee. No surprise charges after signing. Equipment is delivered to your door 30 days before your launch date.
Revenue Model
One lawn becomes
an empire.
The math is simple. The path is proven. 340 franchisees have already walked it.
Your First Lawn
One recurring mow. Forty-five minutes. A client who tells two neighbors.
$65A Full Route
28–35 lawns in a single zip code. Full days, no windshield time. A rhythm.
$3,200 / wkYour First Crew
Two operators running separate routes. You manage. The business scales without your hands on the mower.
$6,800 / wkSecond Truck
A second territory. Two trucks. Two crews. Franchise equity you can sell.
$14,000 / wkI left a regional sales director job making $94K. My second full year with Turf I cleared $187K — and I was home every night by 4pm.
Marcus Delgado
Indianapolis, IN · Franchisee since 2022
Eight years Army. When I got out I needed structure and ownership at the same time. Turf gave me both. I run three crews now.
Sergeant Darnell Hayes (Ret.)
Charlotte, NC · Franchisee since 2021
My husband and I pooled our savings and bought a territory in Denver. Year one hit $141K. We just signed on a second territory.
Priya & Tom Whitfield
Denver, CO · Franchisees since 2023
Franchise Tiers
Choose your
level of commitment.
1 zip code
Starter
One truck. One territory. All the tools.
total investment · 6% royalty
- Zero-turn mower + edger + blower
- Branded truck wrap
- Uniform kit (5-piece)
- Route management software
- 40-hour onboarding program
- Dedicated launch coach (90 days)
2 zip codes
Growth
Two territories. Built to scale.
total investment · 5.5% royalty
- Everything in Starter ×2
- Second truck wrap included
- Crew hiring playbook + templates
- Payroll integration software
- 60-hour onboarding program
- Dedicated territory manager (6 months)
5 zip codes
Empire
Regional ownership. Multi-crew operation.
total investment · 4.5% royalty
- Everything in Growth ×3+
- Regional brand exclusivity
- Fleet management dashboard
- Dedicated operations director (1 year)
- Priority territory expansion rights
- Annual franchise summit access
Research Mode?
Download the Franchise
Disclosure Document
The FDD contains every fee, every obligation, every financial performance representation from our 340 active franchisees. No surprises. We want you to read it before you call us.
Enter your details to receive the FDD instantly.
Ready to Start?
Step barefoot onto
your own lawn.
The next mowing season starts in weeks. Your territory check takes 90 seconds. Everything else has already been figured out.
212 territories still available — 38 states open now.
Step 1 of 5
Territory Fit Assessment
What's your zip code?
We'll check territory availability instantly and show you what's open near you.